Date Line: Tucson, AZ, December 8, 2007
Tyler and Mimi Ford sponsor local Tucson cycling team GST Racing to promote Vemma, RoadBikeRides.com and Ride-Strong.com.
Sponsoring cycling teams is money well spent. Cycling jerseys are moving billboards.
Sponsoring cycling teams can be relatively inexpensive. You can get your company logo on local cycling team jerseys and shorts for as little as $250 to $1,000 for an entire season. Usually teams wear the same cycling kits for an entire season.
We were able to negotiate a deal for $500 for the 2008 cycling season. Part of the deal was that a couple of the cycling team members would take and promote Vemma. I would say that is money well spent.
We are getting ready to launch RoadBikeRides.com and Ride-Strong.com in January 2008.
