Archive for October, 2009

The Go-Giver: A Little Story About a Powerful Business Idea

When I was at the St. Louis Training in September, many from our Vemma Elite team recommended the Go- Giver. This past weekend I finally got around to reading this book. It is a easy read so I highly recommend it to everyone.

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be.  One day desperate to land a key sale he seeks advice from a legendary consultant named Pindar.

Over the next week Pindar introduces Joe to a series of “go- givers”. Joe Learns that changing his focus from getting to giving— putting others’ interest first and adding value to their lives—- ultimately leads to unexpected returns.

The Go- Giver is a heartwarming and inspiring tale that brings to life the old proverb “Give and you shall receive.”

One of the authors of the The Go-Giver Bob Burg sent me a nice little tweet on Twitter.

bob burg twitter

vemma web 2.0
I wanted to do a post on Web 2.0 and Social Media because of the changes that Vemma recently made to our Vemma and Verve website. There have been many new features added to the Vemma  site to enable Web 2.0 functionality.

First off what is Web 2.0? The simplest easy-to-understand definition would be websites, meaning 2.0 second generation of websites with the idea that the content is provided by the users, not by the site administrators. So if you take a site like YouTube, that’s a perfect example of a Web 2.0 site. All they did is build the infrastructure, let you and me and everyone else do all the work, and they cash the checks. It’s a pretty good deal for YouTube. So Web 2.0 just simply means it’s user created content.  Web 1.0 are first generation websites that are created with static information with no user interaction.

Go a little bit further about social networking sites and that social networking sites are sites primarily designed or engineered for people to connect with each other like dating sites, Facebook, Twitter, MySpace, LinkedIn and Plaxo to name the big ones.

So now lets get down to how to market and  successfully grow your business on social networking and social media sites. First off  here’s what social media marketing is NOT.

  • It is not about interrupting people.
  • It is not about controlling the message. That is what Web 1.0 is for.
  • It is not a way to friend or follow people to spam people with your Vemma URL. That is what MLM castoffs are doing to create a horrible perception of the MLM profession.
  • It is not about throwing up on people.

So what is social media marketing really about? After learning by experience and making all of the above mistakes here is my take on what it is really about.  Social media marketing is about building relationships, telling stories, giving value, being relevant, being real, creating things that people want to share, building communities and knowing your prospects and how you can honestly help them. The role is to meet people, expand your warm market, stay in touch with your friends and family, stay in touch with your team, reconnect with lost friends, and communicate easier across the world. THAT’S THE ROLE!

Here is the most important thing: BUILD ONLINE EXACTLY LIKE YOU BUILD OFFLINE.

You go out and live your life online just like you would offline. You find people with common interests and make friends. Don’t throw up on them. They don’t need to hear about amazing super juice the minute you meet them. Do you do that offline? No you build relationships.

You FORM people online just like you do offline. The acronym of FORM is:

  • F – friends or family – ask about their family
  • O – occupation – ask about their occupation
  • R – recreaton – ask about what they do for fun
  • M – message – how you can enrich their lives

When it is obvious that you understand their problems your friends and followers on the social networking sites are going to be fascinated by you. So lose the whole sale thing and get out of sales mode and get into education mode. STOP spamming people with your URL when you first meet them!

vemma financial freedom

If you look at all of the top money earners in the Network Marketing industry they all have one thing in common. If you want to achieve success in the industry here is the BIG SECRET!

Lead a  growing group of people to consistently do a few simple actions over a sustained period of time.

How do you lead a  growing group of people to consistently do a few simple actions over a sustained period of time?

  1. Develop your skill set
  2. Take simple actions
  3. Duplicate the process

How do you get duplication?

  1. Model by demonstration
  2. Lead by example
  3. Your group will do what you do

Two things to tell your success team with integrity. You cannot ask people to do what you are not doing.

  1. This is what I did – do this.
  2. This is what I am doing – do this.

It is important to use a higher source when prospecting. We are the messenger putting them in front of a higher source. What is a higher source?

  1. Tell your story or a 3rd party story
  2. Three way calls with up-line
  3. Prospecting and leadership calls
  4. Webinars
  5. Audio CD’s and DVD’s
  6. Opportunity meetings and corporate events

Vemma is not a get rich quick scheme. When saying a “sustained period of time” you need to give it 2 to 5 years to obtain a 6 figure residual income and more. Your skill set will determine your outcome. If you are not getting the results you are looking for then you need to work on your skill set. We all started the same way with our first member that said “yes!”

Simple action steps to follow over a sustained period of time: Taste – Share – Follow Up

Step 1: SHARE the product, stories and tools with others.

Step 2: FOLLOW UP within 48 to 72 hours.

Step 3: Enroll

Click Here: 10 Steps to Success